| Framing the issue: Risks and opportunities |
| Understand and communicate the issue and the role of business in addressing it |
The issue and the role of business in addressing it Companies should publish a broad policy statement, with global applicability, that articulates the role it envisions playing.
Companies should also publish more detailed, separate, national/regional policies, as appropriate.
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| Conduct a risk assessment |
Companies should demonstrate that an assessment has been undertaken of health-related business risks and opportunities. |
| Formulating objectives and strategy |
| Establish business objectives |
Companies should form and clearly articulate group-wide business objectives in response to obesity and related health issues. |
| Develop a strategy for achieving objectives |
Companies should develop a group-wide strategy to articulate how these objectives will be met. |
| Establishing appropriate governance mechanisms |
| Internal organisaion and expertise |
Companies should describe how responsibility and accountability for addressing consumer health issues is allocated at board-level.
Companies should articulate how responsibility is then allocated to management across the company (ideally to an individual or group of individuals).
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| External advisory groups |
Companies should set up one or more independent advisory groups to advise the board/management on addressing consumer health issues. |
| Measurable targets |
Companies should set annual management, performance targets and KPIs and set up systems to gather the information necessary to report on them. |
| Detailed reporting |
Companies short report clearly, in their annual reports, CR reports and on their company websites, progress in implementing relevant policies and achieving targets. |
| Implementing the strategy: roll out action plan and policy |
| Mergers and acquisitions |
M&A
Companies need to determine whether to address diet and health-related risks and opportunities by making acquisitions or merging with other companies, whose products are perceived to be healthier or strong positioning in healthier market segments.
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| Product development: R&D and formulation |
R&D and formulation
Companies should articulate the extent to which they are planning to respond to health issues by investing in R&D in healthier products, better nutrition delivery etc.
Companies should report how much of their R&D spending is being directed to new product development on healther ranges and products.
Product formulation
Companies should determine and articulate clear commitments to reducing fat, transfat, saturated fat, sugar and salt in all relevant products.
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| Portion size and calorie control |
Portion size and calorie control
Companies should determine and articulate the company's approach to calorie control and nutrition delivery through appropriate portion size.
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| Product information and accessibility |
On-product labelling
Companies should determine and articulate the company's commitments relating to on-product labelling.
Providing additional information to consumers on nutrition
Companies should determine and articulate commitments to provide information about the nutritional profile of products through media other than labelling.
Nutrition and health claims
Companies should determine and articulate a policy with respect to using nutrition claims on relevant products.
Nutrition education
Companies should establish, actively promote and monitor the success of their consumer nutrition education programmes.
Accessibility
Companies should determine and articulate a stance on affordability & accessibility of products to all income groups.
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| Marketing, advertising and promotion |
Marketing and advertising to all consumers
Companies should publish a comprehensive policy on marketing , advertising and promotion, to all consumers, in all media.
Companies should provide a publicly available commentary of their advertising and marketing spend on healthier products and ranges.
Marketing and advertising to children
Companies should publish their policy on marketing and advertising to children, in all media, drawing on good practive examples, and in consultation with key stakeholders.
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| Stakeholder engagement |
Stakeholder engagement
Companies should formulate and execute a coherent stakeholder engagement strategy.
Companies should engage with key stakeholders proactively and constructively, to fully understand their perspectives (especially critics).
Companies should ensure that their public policy activities, including lobbying, are fully aligned with their stated objectives and public commitments on consumer health.
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| Promotion of physical activity and healthy lifestyles |
Policy/stance
Companies should clearly articulate the company's view of, and stance on, the promotion of physical activity and active lifestyles.
Employee wellbeing
Companies should establish, actively promote and monitor the success of staff programmes on healthy diet, physical activity and health.
Community engagement
Companies should establish, actively promote and monitor the success of community programmes on healthy diet, physical activity and healthy lifestyle.
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